How Not to Get Wedding Referrals

On Time

A Fabulous Place

In the area I live, there’s a multi-wedding site venue called The Homestead Resort. It’s a fabulous place to visit whether it’s for a wedding, or is just a weekend romp.

It happens to be 35 miles from where I live.

There’s a two-lane highway there, with two three-lane passing zones in the hills.

Oh, and I should mention there’s a big city, Traverse City, to be exact in between where I live and The Homestead. TC has a huge number of festivals and activities going on all summer and fall.

With lots of people from out-of-town visiting. It can take a while to get through town when it’s packed with tourists. And floats. And cars, trucks and bikes.

When I first started officiating, I didn’t know how unpredictable getting to The Homestead on a weekend could be.

A Good Reputation

I was smart enough to know building a good reputation as reliable with the folks who coordinated weddings there was a good idea. They could refer potential wedding couples to me. My first two weddings there went well and everyone involved seemed happy.

One particular sunny Saturday, I started out 50 minutes before the wedding was supposed to start, knowing I was cutting it close. But I was SURE I would make it on time. Pedal to the medal, right?

And you know what’s coming, right? I ran into two — count them — two festivals, more traffic than I could imagine and I missed my turn. I was speeding like a bat outta hell which I don’t like to do.

I was only 5 minutes late. That didn’t seem like too big of a deal to me. Some of my brides and grooms waited 1/2 an hour for their tardy best friend to arrive at their wedding.

I apologized profusely, the wedding went beautifully and I thought I’d redeemed myself.

But the next year I didn’t get any referrals.

I visited the venue before the next season started so I could ask the venue coordinator, what happened? She told me not being on time wasn’t tolerated — no matter what.

Repercussions of Not Being On Time

Why? A late minister means a late start which can mean upset brides and grooms, cold food, melted ice for cocktails and other events having to be started late.

But I loved The Homestead and wanted to get back in their good graces. We agreed that if I arrived consistently to the venue one hour ahead of time, she’d put me back on their referral list.

Which I did. I got back in their good graces. It all worked out. I do more weddings there now than ever.

The point is, you have to get to your wedding on time. You cannot guess what the road conditions are, festivals proceeding with efficiency, traffic being normal (including funerals, and reunion caravans). Being late is stressful on you — isn’t it????

Plan Ahead

So YOU have to make sure you plan ahead, way ahead.

You HAVE to prepare for the worst and keep your cool. More depends on you than you may be aware of. Thanks to technology, we have GPS’s within in easy reach now. Even they aren’t perfect.

I talked about this in the pdf you downloaded a while ago called Seven Easy Fixes to Prevent the Most Common Mistakes New Officiants Make.

A good reputation is worth lots of love, appreciation and thousand’s of dollars. 

You deserve to have everything go well for you as an Officiant.

You deserve to have everything go well for you as an Officiant. My couples give me great joy and I adore the privilege of being the one to lead them in their wedding vows and inspire their guests in my Wedding Address.

Get to the church / beach / venue on time

Call the local Chamber of Commerce. Double check your GPS. Call the venue to see what they know could be a problem around their location. Contact the venue coordinator to see if he or she knows something.

And I’ll see you walking down the aisle!

Take care,
Rev. Crystal